Glossary

30-Day Refinement Cycle

دورة التحسين لمدة 30 يوماً

A post-launch guarantee where the client can request revisions and optimizations for 30 days after go-live. Covers copy tweaks, CRO improvements, and minor feature adjustments—no additional cost.

Related services

Web Apps & Next.js

Related terms

Answer Engine Optimization (AEO)Structuring content so that AI-powered answer engines — Google AI Overviews, ChatGPT Search, Perplexity, and Bing Copilot — pull your page as the cited source. Requires concise, direct answers in the opening paragraph, FAQ schema, and authoritative backlinks. Distinct from GEO: AEO focuses on being the cited source, GEO focuses on content completeness.
Core Web VitalsGoogle's three quantified user-experience signals that are ranking factors: Largest Contentful Paint (LCP, target < 2.5 s), Interaction to Next Paint (INP, target < 200 ms), and Cumulative Layout Shift (CLS, target < 0.1). Gulf sites with heavy Arabic fonts and right-to-left layouts must be explicitly tuned — naive ports from LTR templates commonly fail CLS and LCP thresholds.
Largest Contentful Paint (LCP)The time from page navigation start until the largest visible image or text block is rendered. Google's threshold for a 'good' score is under 2.5 seconds. Common culprits on Gulf bilingual sites: unoptimised hero images, render-blocking Arabic web fonts loaded from external CDNs, and server response latency when hosting is geographically distant from Saudi Arabia or UAE data centres.
Progressive Web App (PWA)A website that behaves like a native mobile app: installable on the home screen, works offline via service workers, sends push notifications, and loads instantly on repeat visits. For Gulf service businesses — real-estate portals, clinics, procurement platforms — PWAs eliminate the app-store barrier while retaining 90 % of native-app functionality at a fraction of the cost.

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