Glossary

Prompt Engineering

هندسة الإرشادات

Crafting precise instructions (prompts) that guide a large language model to produce a desired output—whether a structured proposal, a classified lead score, or a bilingual blog post. A core skill for building reliable AI automations in business: well-engineered prompts reduce hallucinations, enforce output format, and handle Arabic-language nuances such as dialect variation and right-to-left text generation.

Related terms

Conversion Funnel DesignArchitecting the sequence of pages, micro-interactions, and trust signals that guide a visitor from first impression to enquiry or purchase. For Gulf B2B clients, the funnel typically runs: hero value proposition → service detail → case study or named client reference → fixed-price table → WhatsApp or contact CTA. Each stage must handle both English and Arabic audiences without duplicate page trees, using hreflang and RTL-aware component design.
RTL Website DesignWeb design optimized for right-to-left languages like Arabic, including mirrored layouts, flipped images, and logical CSS properties. Ensures Arabic users experience the same visual hierarchy and usability as English readers.
Fixed-Price Web DesignA transparent, scope-locked pricing model where the entire project cost is agreed upfront—no hidden fees or surprise overages. Typical fixed prices: Brand website $1,200, Website $2,400, Web app + console $4,800, delivered in 2–4 weeks.
Brand Identity DesignCrafting a cohesive visual and verbal identity including logo, color palette, typography, tone of voice, and brand guidelines. Ensures consistency across all touchpoints—web, print, social, and internal communication.

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