Overview
Arabic-first voice agent handles membership inquiries, class bookings, and freeze/cancellation requests across four branches. Front-desk call volume drops 68%; upsell conversion on personal-training packages reaches 19%.
The challenge
Four-branch gym management was haemorrhaging front-desk staff hours on repetitive membership queries, schedule changes, and freeze requests — none of which required human judgment. During peak evening hours, callers faced wait times exceeding 8 minutes, driving membership churn. A bilingual solution was essential because the membership base is split roughly equally between Arabic and English speakers.
The solution
Lirevon deployed a Retell AI voice agent connected to the gym's Mindbody scheduling API, enabling real-time class availability checks, booking confirmations, and freeze-period triggers without any human intervention. An upsell module was embedded post-booking: if a member booked three or more group classes in one call, the agent offered a discounted PT session bundle with a WhatsApp payment link. Arabic dialect tuning was applied to match Gulf pronunciation patterns.
Outcomes
Front-desk call volume reduced by 68%, freeing staff to focus on in-gym member experience
Personal-training upsell conversion reached 19% on qualifying calls, generating AED 22,000 additional monthly revenue
Average call wait time reduced from 8 minutes to under 30 seconds across all four branches
Membership freeze and cancellation requests processed in under 90 seconds with zero errors
Key metrics
Tech stack
Services
Client testimonial
“Members love being able to book a class at midnight in Arabic. The upsell module alone paid for the entire project in the first month.”
— سامي الجابري، مدير العمليات
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