Overview
Medusa.js replaced a costly SAP B2B portal for a GCC FMCG distributor. Custom Medusa modules handle tiered trade pricing, multi-currency AED/SAR/KWD checkout with VAT-inclusive line items, and credit-limit enforcement per customer account. 1,400 active retailer accounts onboarded; order processing time 3 days → 4 hours; IT licensing cost saved AED 920k/yr.
The challenge
The SAP B2B portal required IT tickets for every price-list change and charged per-seat licensing that became unaffordable as the retailer base scaled to 1,400 accounts. Retailers in Saudi Arabia, Kuwait, and the UAE each expected prices in local currency with the correct VAT treatment, and the existing portal could not handle this without custom SAP development costing AED 2.3M.
The solution
We extended the open-source Medusa.js commerce platform with a custom trade-pricing module that stores customer-group tiered rates, a multi-currency plugin resolving AED/SAR/KWD at checkout, and a credit-limit middleware that blocks orders exceeding the account's approved credit. The Medusa admin was rebranded and Arabic RTL-adapted for the internal sales team. All retailer accounts were migrated from SAP CSV exports over a two-week parallel-run window.
Outcomes
Order processing time reduced from 3 days to 4 hours
1,400 retailer accounts onboarded with zero churn in first 90 days
IT licensing cost saving of AED 920k per year
Multi-currency VAT compliance achieved for 11 countries
Key metrics
Tech stack
Services
Client testimonial
“We were paying SAP fees for functionality we used 20% of. Medusa gave us the same order management at a fraction of the price and our team actually understands how to change a price list now.”
— Maha Al-Otaibi, Supply Chain Director — Mawrid Distribution
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