Overview
Bilingual EN/AR listing portal with RERA-compliant data fields, neighbourhood map heat-maps, mortgage eligibility calculator using CBB rates, and AI inquiry chatbot. Organic lead volume grows 3.4× in 5 months; cost-per-lead falls 57%.
The challenge
Bahrain's Real Estate Regulatory Authority introduced mandatory digital disclosure requirements in 2023, forcing brokerages still using PDF brochures and WhatsApp listings to rebuild their digital presence from scratch. Areen was losing qualified leads to larger portals like Property Finder despite having better local neighbourhood knowledge. Their website had a 71% bounce rate and zero structured property-data for search engines to index.
The solution
Lirevon built a structured-data first architecture using JSON-LD property schema so every listing is immediately indexable by Google. The Mapbox neighbourhood heat-map layer was built using Bahrain's open parcel data and CBB transaction records, giving buyers the price-per-square-metre context they need to make decisions. The embedded Gemini chatbot is grounded on the listings database and can calculate mortgage instalments using live CBB base-rate data, qualifying buyers in the conversation.
Outcomes
Organic lead volume grew 3.4× within 5 months, surpassing paid-channel lead volume for the first time
Cost-per-lead fell 57% as search traffic replaced paid Property Finder listings
Website bounce rate dropped from 71% to 28% after the structured-data and heat-map launch
Average time-on-site increased from 1 minute 20 seconds to 6 minutes 40 seconds
Key metrics
Tech stack
Services
Client testimonial
“We were invisible on Google. Six months after launch we rank on the first page for every Manama neighbourhood we cover. The mortgage calculator keeps buyers on the site long enough to actually inquire.”
— فاطمة العلوي، المديرة التنفيذية
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