Overview
React Native mobile app powered by a self-hosted Medusa v2 backend: live branch inventory, outfit-builder with shareable look links, loyalty-points wallet, and Stripe Apple/Google Pay. App-driven revenue reaches 31% of total GMV within 90 days; loyalty redemption rate 54%.
The challenge
Six physical boutiques each had a separate POS inventory that was never reconciled, so the website often showed items as available when they had sold out in-store hours earlier. The brand's WhatsApp broadcast loyalty programme was ad-hoc and tracking redemption was impossible. The boutiques' customers — largely Emirati and Arab expat women — preferred mobile shopping but the existing website had a 72% mobile bounce rate due to poor Arabic UX.
The solution
We built a React Native Expo app backed by self-hosted Medusa v2, adapting its inventory module to aggregate stock across six branch locations in real time via a lightweight POS sync adapter. The outfit-builder serialises looks as deep-link shareable cards that drive referral installs. A Supabase-backed loyalty engine tracks points, tiers, and redemption in real time with push-notification reminders.
Outcomes
App-driven revenue reached 31% of total GMV within 90 days of the App Store launch
Loyalty programme redemption rate climbed to 54%, up from an estimated 8% on the WhatsApp broadcast
Mobile bounce rate for the brand dropped from 72% to 18% as customers shifted to the native app
Branch inventory accuracy reached 99.2% after the POS sync adapter went live
Key metrics
Tech stack
Services
Client testimonial
“Our customers share their outfits with family on WhatsApp and their friends download the app to buy the same look. Organic acquisition we never had before.”
— فاطمة الحمادي، الرئيسة التنفيذية
Related work
K-12 online tutoring platform · Saudi Arabia
Arabic-first progressive web app with AI tutor grounded in Ministry of Education 1446H curriculum, adaptive practice engine, and parent progress dashboard. Learner session length grows 2.3×; exam pass rates improve 24 percentage points across pilot schools.
Result:Session length 2.3×; exam pass rates +24 pp across pilot schools
Multi-sport youth academy (8 disciplines) · Riyadh & Dammam
Arabic-first parent-facing PWA: session booking, coach messaging, AI-generated performance reports, and SFDA-compliant nutrition tracking. Parent app engagement 4.8× baseline; coach admin hours per player per month fall 1.4 h → 18 min.
Result:Parent engagement 4.8×; coach admin 1.4h → 18min/player/mo
Organic beauty & wellness subscription brand · Riyadh
React Native subscription commerce app on a self-hosted Medusa v2 backend: skin-type quiz, personalised monthly box builder, pause/swap controls, Tamara BNPL, and referral programme with shareable discount links. Subscriber churn drops from 18% to 6%; referral-driven acquisitions reach 29% of new sign-ups.
Result:Subscriber churn 18% → 6%; referral acquisitions 29% of new sign-ups
Book a free 30-minute audit, or message us on WhatsApp. We'll send a fixed-price proposal in two days.