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Work / Raqeem Digital

All work

Reporting agents

Raqeem Digital

Client:Full-service digital marketing agency · RiyadhYear:2025Industry:Digital MarketingDuration:7 weeks
  • reporting
  • automation
  • saudi

Overview

Automated weekly client performance report: aggregates Google Ads, Meta, TikTok, and GA4 data, applies 9-rule anomaly engine, and delivers a branded Arabic PDF plus WhatsApp voice-note summary to each client. Report prep 3.5 h → 14 min per client; client churn drops 22%.

The challenge

Raqeem managed 34 active clients across Google Ads, Meta, and TikTok and was spending 119 hours per week — equivalent to three full-time account managers — on manual report production. The existing PowerPoint reports were sent late 40% of the time and contained copy-paste errors that damaged client trust. Clients were also asking for Arabic-language summaries, which the team lacked the bandwidth to produce consistently.


The solution

Our approach

Lirevon built a Sunday-night automation that authenticates into all four platform APIs, pulls 7-day performance data, and runs a 9-rule anomaly engine (CTR drops, CPA spikes, impression share losses). Gemini synthesises the anomaly flags into a 300-word Arabic narrative with recommended actions. The PDF is generated in the client's brand colours and the same narrative is converted to a WhatsApp audio note using a TTS voice, delivered by 08:00 Monday morning.


Outcomes

What we delivered

Weekly report preparation time fell from 3.5 hours to 14 minutes per client, saving 115 hours per week across all accounts

On-time delivery rate improved from 60% to 100% for all 34 clients

Client churn rate dropped 22% in the quarter following launch, attributed to improved reporting transparency

Three new enterprise clients signed citing the bilingual reporting capability as a differentiator


Key metrics

3.5 h → 14 minReport prep time/client
60% → 100%On-time delivery
−22%Client churn reduction
115 hHours saved per week

Tech stack

  • Next.js 15
  • Gemini
  • Cron
  • pdfkit
  • Google Ads API
  • Meta Marketing API

Services

  • Multi-Platform Data Aggregation
  • Anomaly Detection Engine
  • Arabic Narrative Generation
  • Branded PDF Reports
  • WhatsApp Audio Delivery

Client testimonial

“Our clients get a polished Arabic PDF and a voice note in their WhatsApp by Monday morning. We went from losing clients over late reports to winning new ones because of the reports.”

— بدر القحطاني، الرئيس التنفيذي


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