Overview
WooCommerce headless storefront for 6,800 marine SKUs with vessel-profile system (customers save their boat's specs to filter compatible parts), DHL waterway express calculator, and Stripe with USD/AED/EUR currency switching. New-customer acquisition via organic search up 3× in five months.
The challenge
A marine chandlery carries parts where compatibility is critical — the wrong bilge pump or anchor chain damages expensive equipment. The WooCommerce site had no fitment logic, leading to high return rates on incompatible parts and customer frustration. International buyers — yacht owners from Europe wintering in the Marina — needed USD/EUR pricing and reliable shipping quotes to GCC ports, neither of which existed.
The solution
We exposed WooCommerce via REST as a headless backend and built a Next.js 15 storefront with a vessel-profile system stored in Supabase: customers register their boat's make, model, engine, and hull type, and Algolia search filters surface only compatible SKUs. DHL's maritime rate API provides real-time quotes to 180 GCC and Mediterranean ports. Stripe's presentment currency feature handles USD/AED/EUR display without needing separate payment flows.
Outcomes
Organic new-customer acquisition tripled in five months after vessel-profile SEO pages launched
International orders grew from 8% to 31% of revenue after multi-currency and DHL integration
Incompatible-part returns fell from 11% to 1.4% after the fitment filter went live
Average order value rose 34% as vessel-profile filtering surfaced higher-value compatible accessories
Key metrics
Tech stack
Services
Client testimonial
“European boat owners who winter here now order everything from us instead of shipping from home. The vessel profile made all the difference.”
— حمد المرزوقي، المدير العام
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