Sarrafa Notification Engine

Overview

Self-hosted Novu replaced seven separate notification integrations (email, SMS, WhatsApp, push iOS, push Android, in-app, Slack ops channel) with a single workflow engine. Arabic RTL notification templates, a digest-batching rule for high-frequency FX alerts, and Bahrain CBB regulatory delivery-receipt logging are all managed from one dashboard. Customer support tickets about missed alerts drop 71%; Bahrain CBB compliance log generation 4h → automated.

The challenge

Seven different notification providers were integrated at the application layer with no retry logic, no digest batching, and no unified audit trail. During peak FX volatility, customers received duplicate alerts or none at all. The Bahrain CBB required delivery receipts for transactional notifications but the team had no system to generate them, threatening the operating licence.