Overview
Medusa v2 headless store with live catch availability updated by fishermen via a mobile PWA, B2B wholesale price tiers, next-morning cold-chain delivery slot booking, and Benefit Pay integration. B2B order volume grows 3× in three months; spoilage-credit disputes drop 90%.
The challenge
The market's perishable inventory changed daily based on what the fishing fleet brought in, but the previous WooCommerce site showed static stock levels that were often wrong by midday, leading to over-ordering and spoilage disputes with restaurant clients. The B2B tier was handled entirely through phone calls and handwritten price lists, which meant pricing mistakes were common and there was no order history for either side to reference.
The solution
We adapted Medusa v2's inventory module so each SKU has a live-catch quantity that fishermen update via a minimal Supabase-backed PWA from their phones. B2B customers log in to a separate channel with wholesale price tiers and minimum-order thresholds managed through Medusa's customer-group API. Cold-chain delivery slots are booked against a Redis-backed slot calendar that prevents double-booking and auto-closes when refrigerated truck capacity fills.
Outcomes
B2B restaurant order volume grew 3× within three months as the phone-call process was replaced
Spoilage-related credit disputes dropped by 90% once real-time inventory accuracy was established
Fishermen now update catch quantities from the dock within 10 minutes of landing
Average B2B order value rose 28% after bulk-tier pricing became transparent and self-serve
Key metrics
Tech stack
Services
Client testimonial
“Restaurant owners used to call me at 6 AM asking if we had hammour. Now they just check the site, book their slot, and the fish is there. No arguments.”
— خالد الزياني، مالك السوق
Related work
Home furnishings & décor e-retailer · Jeddah
Arabic-first D2C store with AI room-visualiser (upload photo, place furniture), split-payment via Tamara, and Hijri-calendar sale events. Conversion rate 1.8% → 4.2%; average order value grows SAR 340.
Result:Conversion 1.8% → 4.2%; AOV +SAR 340
Artisan honey brand & GCC exporter · Nizwa
Heritage-brand ecommerce with authenticity-certificate QR per jar, AI gifting personaliser, and GCC-wide express-shipping calculator. International B2B wholesale portal drives 38% of revenue within 6 months of launch.
Result:B2B wholesale portal 38% of revenue in 6 months; AOV +OMR 18
Fine jewellery & gold boutique · Kuwait City
Bilingual luxury ecommerce with AR try-on for rings and necklaces, custom-engraving configurator, and Knet + credit-card split checkout. Online revenue reaches 31% of total revenue within 8 months; returns rate stays under 3%.
Result:Online revenue 31% of total in 8 months; returns <3%
Book a free 30-minute audit, or message us on WhatsApp. We'll send a fixed-price proposal in two days.