Overview
Heritage-brand ecommerce with authenticity-certificate QR per jar, AI gifting personaliser, and GCC-wide express-shipping calculator. International B2B wholesale portal drives 38% of revenue within 6 months of launch.
The challenge
Sidr's hand-harvested Omani sidr honey commanded a premium price, but online shoppers — especially outside Oman — were sceptical about authenticity given the flood of counterfeit Gulf honey products. The brand was relying entirely on Oman's domestic souq presence and word-of-mouth for B2B buyers in Kuwait and the UAE. There was no wholesale ordering flow, forcing large buyers to negotiate via WhatsApp with inconsistent pricing and long back-and-forth.
The solution
Lirevon embedded a QR-linked authenticity certificate system: each jar gets a unique QR code that resolves to a page showing harvest date, hive GPS coordinates, and beekeeper name sourced from a verified production database. The AI gifting personaliser asks three questions (recipient, occasion, budget) and recommends a curated bundle. The B2B wholesale portal features tiered pricing by volume, PDF proforma invoice generation, and a Net-30 payment option for registered UAE and Kuwait distributors.
Outcomes
B2B wholesale portal generated 38% of total revenue within 6 months of launch
Average order value increased by OMR 18 driven by AI-personalised gifting bundles
Authenticity QR scans correlate with a 2.1× higher repeat-purchase rate versus non-scanners
Three new UAE hypermarket distribution contracts signed through the wholesale portal
Key metrics
Tech stack
Services
Client testimonial
“The QR code turned sceptical buyers into brand advocates. People scan the jar in a souq in Kuwait and see our beekeeper's name — that story sells itself.”
— ناصر الرحبي، المؤسس
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