Overview
Self-hosted Medusa v2 storefront replacing a WhatsApp-only sales flow: bilingual product catalogue, Hijri seasonal campaigns, bulk corporate-gift checkout, and same-day Al Ain delivery slots. Order processing time drops from 18 minutes to under 60 seconds.
The challenge
The farm-to-consumer brand was processing every order manually via WhatsApp voice notes, leading to missed orders, wrong quantities, and no visibility into inventory levels. Corporate clients placing bulk Ramadan gift orders would wait up to three days for a price confirmation. The owners needed a proper storefront without the subscription cost of a hosted SaaS platform.
The solution
We self-hosted Medusa v2 on a DigitalOcean droplet, adapting its product and order modules to support Hijri-dated seasonal promotions and a custom bulk-gift configurator. The Next.js 15 storefront was built Arabic-first with RTL Tailwind, and a Stripe webhook pipeline auto-generates WhatsApp order-confirmation messages so the brand's existing customer communication loop stays intact.
Outcomes
Order processing time fell from 18 minutes to under 60 seconds after full migration
Corporate gift orders grew 340% in the first Ramadan season following launch
Inventory stockouts dropped from 14 incidents per month to zero after live-stock sync
Average order value increased by AED 95 due to the bulk-tier upsell flow
Key metrics
Tech stack
Services
Client testimonial
“Before this, I was recording voice notes on WhatsApp at midnight and praying the numbers were right. Now the store runs itself and Ramadan was our best season ever.”
— أحمد بن سالم الكعبي، المؤسس
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