Overview
Bilingual luxury ecommerce with AR try-on for rings and necklaces, custom-engraving configurator, and Knet + credit-card split checkout. Online revenue reaches 31% of total revenue within 8 months; returns rate stays under 3%.
The challenge
Fine jewellery ecommerce in the Gulf faces a fundamental trust barrier: customers want to see how a piece looks on them before committing to purchases that can exceed KWD 800. Jawhara had tried a standard product-photo site that generated almost no sales — customers abandoned at product pages. The brand's existing KNET-only payment setup also excluded international credit card holders.
The solution
Lirevon built a WebAR try-on using a 478-point face and hand mesh to place rings and necklaces on the user's camera feed with accurate scale and shadow. A custom-engraving configurator renders Arabic and English calligraphy on the jewellery surface in real time. KNET was retained alongside Stripe for international cards, with a split-payment option for purchases above KWD 200 powered by a local BNPL partner.
Outcomes
Online revenue grew from near-zero to 31% of total store revenue within 8 months
Returns rate held under 3%, outperforming the category average of 12–18% for jewellery ecommerce
WebAR try-on used on 64% of product pages viewed, with try-on sessions converting at 6.8%
Custom engraving became the top revenue driver, contributing 41% of online order value
Key metrics
Tech stack
Services
Client testimonial
“A customer in London tried on our ring on her hand via WebAR and ordered KWD 1,200 worth of jewellery without ever visiting the store. That was the moment we knew this changed everything.”
— مريم المطيري، المديرة الإبداعية
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