Overview
WooCommerce store migrated to a headless architecture with Arabic-first full-text search, Madrasati curriculum catalogue integration, school bulk-order portal, and STC Pay checkout. Organic traffic up 4× after Arabic search indexing; school contracts grew from 3 to 19 in one academic year.
The challenge
The bookstore had 11,000 Arabic-title SKUs but its WooCommerce search used English-tuned tokenisation, making Arabic queries return near-useless results. School procurement officers wanted a purchase-order workflow with VAT invoices and ministry-approved supplier codes — none of which WooCommerce supported without custom development. STC Pay — the dominant Saudi wallet — was not available as a native plugin.
The solution
We exposed WooCommerce as a headless CMS via its REST API and built a Next.js 15 storefront with a Meilisearch index tuned for Arabic morphological analysis and Madrasati curriculum codes. A school portal built on Supabase allows procurement officers to build multi-line purchase orders, receive VAT-compliant PDF invoices, and track fulfilment against ministry delivery timelines. STC Pay was integrated via a custom WooCommerce gateway plugin.
Outcomes
Organic search traffic quadrupled within three months after Meilisearch Arabic indexing launched
School supply contracts grew from 3 to 19 within the first academic year
Average search-to-purchase conversion for Arabic queries rose from 0.4% to 3.1%
STC Pay became the top checkout method at 41% of transactions within 30 days of launch
Key metrics
Tech stack
Services
Client testimonial
“For the first time, parents searching in Arabic can actually find what they need. And our school contracts tripled because we finally speak the language procurement departments understand.”
— ماجد الزهراني، صاحب المكتبة
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