Overview
Vendure-based headless store with 4,200 SKUs, Arabic-first faceted search, KNET and Apple Pay at checkout, and an AI product-comparison assistant. Organic traffic doubles and conversion lifts from 1.8% to 3.9% within four months of launch.
The challenge
The retailer's WooCommerce site was timing out under peak load during back-to-school season, and the Arabic search was returning irrelevant results because the previous platform treated Arabic as a variant of English tokenisation. KNET — the dominant payment rail in Kuwait — was only available through a redirect that killed 34% of checkouts. A scalable headless architecture was needed to fix all three problems without losing existing SEO equity.
The solution
We self-hosted Vendure with a custom Arabic-locale plugin that feeds a Meilisearch instance tuned for right-to-left morphological analysis. KNET was integrated as a native Vendure payment provider so transactions complete within the storefront iframe rather than redirecting. A Gemini-backed comparison assistant reads live product specs from Vendure's custom fields and explains trade-offs in plain Gulf Arabic.
Outcomes
Page load time fell from 4.8 s to 0.9 s under peak Black Friday traffic after migrating to Vendure
Organic search traffic doubled within four months due to improved Core Web Vitals and Arabic-crawlable markup
Conversion rate grew from 1.8% to 3.9% after KNET checkout was embedded natively
Product-comparison assistant reduced support tickets about spec queries by 44%
Key metrics
Tech stack
Services
Client testimonial
“The old site would go down every time a tech YouTuber mentioned us. Now it handles ten times the load and customers actually complete checkout with KNET.”
— علي العنزي، مدير التجارة الإلكترونية
Related work
Home furnishings & décor e-retailer · Jeddah
Arabic-first D2C store with AI room-visualiser (upload photo, place furniture), split-payment via Tamara, and Hijri-calendar sale events. Conversion rate 1.8% → 4.2%; average order value grows SAR 340.
Result:Conversion 1.8% → 4.2%; AOV +SAR 340
Artisan honey brand & GCC exporter · Nizwa
Heritage-brand ecommerce with authenticity-certificate QR per jar, AI gifting personaliser, and GCC-wide express-shipping calculator. International B2B wholesale portal drives 38% of revenue within 6 months of launch.
Result:B2B wholesale portal 38% of revenue in 6 months; AOV +OMR 18
Fine jewellery & gold boutique · Kuwait City
Bilingual luxury ecommerce with AR try-on for rings and necklaces, custom-engraving configurator, and Knet + credit-card split checkout. Online revenue reaches 31% of total revenue within 8 months; returns rate stays under 3%.
Result:Online revenue 31% of total in 8 months; returns <3%
Book a free 30-minute audit, or message us on WhatsApp. We'll send a fixed-price proposal in two days.