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A creative + AI studio in Lahore, building brands, websites and AI consoles for the Gulf.

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Work / Manafae Trade

All work

E-commerce

Manafae Trade

Client:Industrial supplies B2B marketplace · DammamYear:2024Industry:Industrial Supplies / B2B WholesaleDuration:14 weeks
  • ecommerce
  • b2b
  • saudi

Overview

Vendure-backed B2B catalogue with 28,000 SKUs, RFQ-to-PO workflow, multi-branch buyer accounts, MOQ enforcement, and SADAD invoice settlement. Average quote-to-order cycle falls from 6 days to 4 hours; supplier onboarding from 3 weeks to 2 days.

The challenge

The marketplace was running on a custom PHP system built in 2014 that could not support multi-currency pricing, MOQ rules, or buyer-account branching structures needed by manufacturing clients. The RFQ process happened entirely over email and took up to six days, causing procurement officers to place orders with whichever supplier responded first rather than the best-priced one. SADAD — the Saudi enterprise payment rail — was not integrated, forcing AR teams to manually reconcile bank transfers.


The solution

Our approach

We self-hosted Vendure and extended its B2B channel model with a custom RFQ plugin: buyers submit a quantity request, the system auto-routes it to eligible suppliers, and responses are ranked by price and delivery date within a structured comparison view. SADAD was integrated as a Vendure payment provider with automatic credit-note generation for partial settlements. An Elasticsearch index replaces Vendure's native search for the 28,000-SKU catalogue.


Outcomes

What we delivered

Quote-to-order cycle dropped from 6 days to 4 hours after the RFQ plugin launched

Supplier onboarding time fell from 3 weeks to 2 days with the self-serve supplier portal

SADAD integration eliminated 140 manual bank-transfer reconciliations per month

GMV grew 68% year-on-year in the first 12 months post-migration


Key metrics

6 days → 4 hQuote-to-order cycle
3 weeks → 2 daysSupplier onboarding
−140/monthManual reconciliations
+68%GMV growth (YoY)

Tech stack

  • Vendure (self-hosted)
  • Next.js 15
  • SADAD API
  • Elasticsearch
  • Supabase
  • Redis

Services

  • Vendure B2B Channel Configuration
  • RFQ-to-PO Workflow Plugin
  • SADAD Payment Provider
  • Elasticsearch Catalogue Search
  • Supplier Self-Serve Onboarding Portal

Client testimonial

“We went from chasing email threads for six days to seeing ranked supplier quotes in four hours. Our procurement team now makes better decisions and buys faster.”

— عبدالرحمن العيسى، مدير المشتريات


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