Overview
Saleor-powered furniture store with AR room-preview widget, room-style AI quiz, split-payment Tamara integration, and white-glove delivery scheduling. Returns drop from 29% to 9%; Tamara orders account for 38% of GMV within 60 days.
The challenge
Furniture returns were destroying margins: customers ordered pieces that didn't fit the room's proportions or clash with existing décor, and the return logistics — including white-glove unwrapping and re-boxing — cost SAR 380 per item on average. The brand had no BNPL option, losing sales to competitors who offered Tamara. And the delivery scheduling was handled through a separate call centre that added cost and created coordination errors.
The solution
We extended Saleor with a Three.js AR room-preview module where customers upload a room photo and position the selected furniture in scale. A Gemini style-quiz assigns a room archetype and surfaces complementary items, lifting basket size. Tamara was integrated as a native Saleor payment plugin and white-glove delivery slots were embedded in Saleor's order-complete flow, synced to the logistics team's Google Calendar.
Outcomes
Returns fell from 29% to 9% after the AR room-preview was introduced
Tamara transactions grew to 38% of GMV within 60 days of integration
Delivery-scheduling call centre was eliminated, saving SAR 28,000 per month in staffing
Average basket size grew 22% due to the style-quiz complementary recommendations
Key metrics
Tech stack
Services
Client testimonial
“The AR feature killed our returns. Customers say 'I put the sofa in my room and it looked exactly like that when it arrived.' That's the dream.”
— سلمى الغامدي، مديرة المنتج
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