Overview
WooCommerce-powered virtual try-on store with face-shape detection, lens prescription upload, Noor Takaful insurance claim integration, and buy-online-pick-up-in-branch fulfilment. Online revenue grows from 4% to 22% of total; prescription-upload orders 0 → 110/month.
The challenge
Customers were reluctant to buy prescription glasses online because they could not try frames virtually and were unsure their insurance would cover online purchases. The brand's existing WooCommerce site showed generic product photos with no personalisation layer. Noor Takaful — one of the UAE's largest eyewear insurance providers — had no documented integration path for online retailers, requiring a custom claims submission flow.
The solution
We extended WooCommerce with a WebAR try-on layer that uses device camera and a Gemini face-shape classifier to recommend frame styles. A custom WooCommerce order type was created for prescription orders, with an upload interceptor that routes lens specs to the in-branch dispensing team. Noor Takaful's insurance API was reverse-engineered from their portal flow and wrapped in a WooCommerce payment-method plugin that handles pre-authorisation before order confirmation.
Outcomes
Online revenue share grew from 4% to 22% of total retail revenue within six months
Prescription-upload orders scaled from zero to 110 per month, a new revenue stream
Virtual try-on sessions averaged 4.2 minutes, significantly above the 58-second industry benchmark
Insurance claim submission success rate reached 96% with zero manual rework
Key metrics
Tech stack
Services
Client testimonial
“Our insurance integration alone tripled our average ticket size. Customers who previously only bought cheap frames online now order high-end prescriptions because insurance covers it.”
— سعد بن حمدان، مدير التجارة الإلكترونية
Related work
Home furnishings & décor e-retailer · Jeddah
Arabic-first D2C store with AI room-visualiser (upload photo, place furniture), split-payment via Tamara, and Hijri-calendar sale events. Conversion rate 1.8% → 4.2%; average order value grows SAR 340.
Result:Conversion 1.8% → 4.2%; AOV +SAR 340
Artisan honey brand & GCC exporter · Nizwa
Heritage-brand ecommerce with authenticity-certificate QR per jar, AI gifting personaliser, and GCC-wide express-shipping calculator. International B2B wholesale portal drives 38% of revenue within 6 months of launch.
Result:B2B wholesale portal 38% of revenue in 6 months; AOV +OMR 18
Fine jewellery & gold boutique · Kuwait City
Bilingual luxury ecommerce with AR try-on for rings and necklaces, custom-engraving configurator, and Knet + credit-card split checkout. Online revenue reaches 31% of total revenue within 8 months; returns rate stays under 3%.
Result:Online revenue 31% of total in 8 months; returns <3%
Book a free 30-minute audit, or message us on WhatsApp. We'll send a fixed-price proposal in two days.