Overview
Bagisto-based B2B hardware store migrated from a paper catalogue: 9,400 SKUs, customer-specific contract pricing, project-quantity estimator for contractors, Mashreq business card acceptance, and WhatsApp reorder bot. Monthly order volume up 4× in six months; paper catalogue printing cost eliminated.
The challenge
The hardware supplier printed and distributed a 200-page catalogue twice yearly at a cost of AED 38,000 per print run. Contractors placed repeat orders by phone, and the sales team had to manually look up contract-specific pricing for each customer before confirming a quote. No digital order history existed, making it impossible to run promotional campaigns or flag customers with declining spend.
The solution
We self-hosted Bagisto and imported 9,400 SKUs from the PDF catalogue using a custom Laravel scraper. Contract pricing was implemented as Bagisto's customer-group price lists with per-customer overrides managed from an admin panel. A WhatsApp reorder bot reads the customer's last three orders and presents a pre-filled cart — the most common use case for contractor repeat orders. A project estimator widget calculates required quantities from area and material inputs.
Outcomes
Monthly order volume quadrupled within six months of the digital store going live
AED 38,000 biannual catalogue printing cost was eliminated entirely
Contract-pricing lookup time for the sales team dropped from 4 minutes to instant
WhatsApp reorder bot handled 64% of repeat orders without human intervention
Key metrics
Tech stack
Services
Client testimonial
“I had contractors calling to tell me the new site was faster than the catalogue. That's when I knew we got it right.”
— إبراهيم الجسمي، مدير المبيعات
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