Overview
Vendure-based flower and gifting store with live arrangement inventory, Gregorian and Hijri occasion reminders, corporate standing-order subscriptions, KNET embedded checkout, and 2-hour delivery slot calendar. On-time delivery rate 72% → 96%; subscription revenue reaches 28% of GMV in four months.
The challenge
The florist had 14 seasonal arrangement SKUs that changed weekly but the Shopify store could not handle live inventory depletion fast enough, leading to accepting orders for sold-out arrangements and delivering substitutions without consent — a major driver of negative reviews. Corporate clients who sent recurring bouquets to offices had to reorder manually each week. KNET integration on Shopify required a redirect that had a 29% abandonment rate.
The solution
We self-hosted Vendure and extended its inventory module with a real-time depletion lock that marks SKUs as sold-out the moment stock hits zero, preventing oversell. A corporate standing-order system was built on Vendure's channel API: clients configure recipient, arrangement type, and delivery day once, and the system auto-creates weekly orders. KNET was integrated as a native Vendure payment provider with an embedded iFrame so no redirect occurs.
Outcomes
On-time delivery rate climbed from 72% to 96% after real-time inventory depletion went live
Subscription standing orders grew to represent 28% of GMV within four months
Negative review mentions of 'wrong arrangement' dropped from 34% to 3% of all reviews
KNET embedded checkout reduced payment abandonment from 29% to 4%
Key metrics
Tech stack
Services
Client testimonial
“The standing-order feature alone paid for the project. I have 40 corporate clients now who never have to call me. The flowers just show up every Tuesday.”
— دانة الرشيدي، المؤسسة والمديرة الإبداعية
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